Do you spend more than you currently earn?
Ford unveiled the first three contenders of its 2016 collection to the public recently at the McEnearney Motors showroom in Port of Spain. The Ranger, Fusion and Everest are expected to redefine your experience on the road and exceed your driving needs. Specially invited guests were greeted with the warm and friendly smiles of the beautiful Ford brand ambassadors. As the programme proceeded, everyone was eager to get a glimpse of these three new masterpieces. Both the local and international Ford teams shared their views and expectations of the new machines. Style, luxury and beauty were evidently well-infused parts of the equation when the covers came off, along with the excellent value for money that has become synonymous with the Ford brand and the tagline “Built Tough”.
The atmosphere was bristling with anticipation as our group of invited journalists from the Caribbean and Central America was warmly received at the lavish Bristol Buenaventura Resort Hotel on Panama’s Pacific coast, some two hours from Panama City.
On our first official evening we joined Ford officials and other media representatives for cocktails and dinner. Naturally, the new Ford Ranger was the hot topic of the evening and everyone spoke glowingly of Ford’s performance in their respective markets versus the competition from Nissan and Toyota. We heard from Chris Sirju of The Gleaner about the remote, mountainous regions in Jamaica where Suzukis and Land Rover Defenders are the only means of getting around due to the crude roads and limited infrastructure. Everyone, it seemed, was well aware of who the real performers were in the current market. We did all agree on one thing though– the last few generations of the Ranger had excelled in terms of sales, reliability and on- and off-road performance, a fact that was reflected in the large numbers of happy owners. The Ford team skillfully recognised our concerns and noted our comments without giving away too much.