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BMW launches 1-Series in T&T!

  • Written by -Photography by Narend Sooknarine and Christian Cozier
  • Published in Launches

Bavarian Motors hoists a brand new 1-Series to the rooftop of Zen Nightclub, Port-of-Spain, Trinidad.

Club ZEN is a virtual magnet for the 18-35 year old who has any night (and cash) to spare. What better place then to launch BMW's most youthful automobile aimed at today's young, vibrant and active sophisticates. But at Zen? How would it be done? BMW went through the (risk and) trouble of hoisting a brand new 1-Series hatchback all the way up to level 3 of the Zen nightclub! Now we knew why...

The night began with a covered 1-series as guests ariived and pondered what the new 1 would be like. Of course, the well-heeled enthusiasts present already knew but this would be the vehicle's first showing in Trinidad & Tobago. After the speeches which described BMW's mission with the new 1 and its target market, presentations were made to outgoing Marketing Manager Amanda Jardine and to the young buyer of the very first 1-Series vehicle who prefers to remain anonymous.

Finally the silver cloth came off thanks to the elegantly casual models and staff of BMW and we headed straight for BMW's German representative, Mr. Obermeyer to find out what sub models will be brought to T&T. Although he skillfully evaded our prying and offered a wealth of information, no denial was made of the planned shipment of the 2.0 turbo-diesel 120d and the 3.0 six cylinder petrol engined 130i. At that time we were unable to extract a confirmation on a new M1 but this has since been revealed by BMW international.

When the milling subsided, everyone was invited into Club Zen for the continuation of BMW's "One White Night", the semi-rave, BMW-themed party. With the following day being Whit Sunday, we finally figured out the theme. The screens lit up as the "Joy of Driving" footage came on complete with a special song by U2. Fitting we thought, as this car would certainly be a joy for any young person to own.
 

 

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