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Nissan's NRC Next Showroom at Massy Motors San Fernando!

  • Written by Narend Sooknarine
  • Published in Launches

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Nissan and Massy Motors have partnered their strengths in T&T for over 50 years. Now along with the introduction of Nissan’s Intelligent Mobility, Nissan Trinidad & Tobago’s San Fernando branch is the first dealership in the Caribbean to unveil the brand’s latest archetype for a modern, world-class showroom experience, called NRC or Nissan Retail Concept. And in case you missed it, a brand new Nissan logo also made its debut– prominently featured at the entrance and on all the latest vehicle models. 


Along the exterior new panels of red contrasted against the neutrals, make it easy to know that you're in the Nissan section of the facility. Glance upward and you can spot the new, sharper logo that takes a more digital, designer approach, setting it apart from the usual blocky, bold typefaces. To us, the new logo graphic resembles the outer space phenomenon known as a singularity– we assume this speaks to Nissan’s long term vision as we usher in a new era of more efficient, electrified and technologically advanced vehicles.

To us, the new logo graphic resembles the outer space phenomenon known as a singularity...


Step inside and you’ll immediately notice the large upward sweeping fixtures that create a downlit carport designed to capture the attention of nighttime passers by when the showroom is closed. Officially called the Feature Car Display, it provides ample overhead and ambient lighting, making it easy to take great photos of whichever vehicle is parked below with any smartphone.

Officially called the Feature Car Display, it provides ample overhead and ambient lighting, making it easy to take great photos of whichever vehicle is parked below with any smartphone.


A quick glance over to the sitting area and you’ll spot the hanging circular lights that remind you of the transporter room on Star Trek’s USS Enterprise. Signature Japanese-style partitions separate the numerous sitting areas where customers and representatives can discuss business.


A central island with sliding colour blocks (painted in the available vehicle colours) and a touchscreen tablet make it easy to continue the decision making process.

On the tablets around the showroom, you can access vehicle information, videos and more.


On the tablets around the showroom, you can access vehicle information, videos and more.

And when the decision is made and the vehicle is ready to be officially handed over to the customer, a brand new, designated delivery area makes the experience even more special.


And when the decision is made and the vehicle is ready to be officially handed over to the customer, a brand new, designated delivery area makes the experience even more special. It’s perfect for getting your commemorative photos on the day you purchase your brand new vehicle!


“The opening of this showroom puts Massy Motors on the map of being the first showroom of its kind in the RHD markets of the Caribbean to receive 100% compliance in accordance with Nissan ‘s standards. “In order to ensure we are aligned with Nissan’s brand mission “Driving innovation to enrich people’s lives” Massy Motors will be relaunching our Nissan Virtual Showroom which will feature this newly designed space and give customers the opportunity to peruse in their own time and to their liking from anywhere in the world with only the touch of their fingertips. “Nissan really is Innovation that Excites!”  according to brand manager Sindy Chandler.

Speaking of which... check out this virtual tour of the new Nissan Showroom!


In addition to the brand new Nissan Frontier Pro4X, there are a slew of new models on the way judging from the video presentations that were projected on the wall– including the new QashQai, X-Trail and the all-electric Nissan Leaf! Although it wasn’t shown in the videos, I’d love to see the new Nissan 400Z parked in the highlight bay.


Nissan’s new range of vehicles continue to deliver excellent value for money, with cutting edge features alongside proven technology. A new philosophy at Nissan known as Nissan Intelligent Mobility now charts the way to take this even further.


“Intelligent Mobility Is cars that can think, communicate, learn, predict, recharge, and do it all as your partner. Nissan Intelligent Mobility is a suite of integrated technology that is designed to increase safety, comfort, and control while driving, connecting you with your vehicle and the world around you.” said Assistant VP, Massy Motors (San Fernando), Kyle Winyard


Jean Pierre Du Coudray, Senior VP elaborated a little on the heritage of the brand in T&T: “The relationship between Massy Motors Ltd and Nissan dates back to over 50 years. Massy Motors is very proud of its portfolio of brands that we represent here in Trinidad and Tobago, and the Nissan Brand is a key foundation player. Fun Fact, many of you may not have known that we too once manufactured Nissan Vehicles right here in Trinidad and Tobago for example the famous 120Y, the Laurel, and the Bluebird. Over the years the Nissan Brand has dominated the pickup market in Trinidad, and has a history of durability, reliability and quality.”

We even heard from NIBU RHD Country Manager Diego Suarez, who in turn brought greetings from NIBU's Managing Director Diana Torres and Director of Sales, Olivier Rochard and emphasised that the creation of this new dealership represents Nissan's ongoing commitment to its customers here in Trinidad & Tobago.


The significant investment made is intended to provide customers with a decidedly more digital, upscale, safer, and more functional experience.
 

The Mayor Alderman Junia Regrello and Mrs. Regrello, and Transport Commissioner, Mr. Clive Clark, also attended the launch. The mayor officially opened the new dealership with the ceremonial cutting of the ribbon. 


With restrictions gradually being eased and customers now having the option of a virtual visit, we anticipate exciting times ahead for Massy Motors and Nissan!


Check out the next page for our photo gallery!

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