Zorce.com EXECUTIVE SUMMARY: Site & Web Advertising
Target Market: Primarily 15 to 35 (80% Male/20%Female), middle-upper income, early adopter, trendsetter
Description: Zorce.com, like Zorce the printed Magazine, targets motorsport enthusiasts and people curious about cars.
The content includes motorsport, project cars, tuning, customisation & audio, brand new cars, and almost anything our
users are interested in. The website gives real time feedback from forum users who speak freely and provides a rich multimedia
platform where content can be presented in the form of words, pictures, video clips, animations, free desktop wallpapers and
podcasts. It also facilitiates the distribution of user-produced content. Zorce Merchandise is also marketed via Zorce.com
Web Traffic: Via the internet using Zorce.com. We also have a Zorce User Group and Fan Page on the social networking
site, Facebook.com with over 2000 users registered which we use to promote events and to direct traffic to the website.
According to our web statistics, Zorce.com sees on average 7000 unique users monthly and 500 unique users daily.
Frequency: Online content is constantly updated with news broadcasted on the Homepage, in the Discussion Forums and
in our Web Gallery, where we are currently uploading the entire achive of magazine photography. Events are promoted and
coverage updated daily. Web news is updated in our Foums in real time. Banner ads are in a random rotation and will
show up throughout the website.
Contact our Advertising Manager for up to date pricing & more information.



