Up to Speed

Anniversary concept car an homage to the first Porsche model line, the 356

Atlanta. 75 years ago, on June 8, 1948, the 356 No. 1 Roadster became the first automobile bearing the name Porsche to receive its general operating permit – the birth of the sports car brand. Porsche is now embarking on its anniversary year with the Porsche Vision 357 and a reference to the Porsche 356 – Ferry Porsche’s dream of a sports car. As an homage to this, the concept car brings the monolithic form into the present day. Liberated from the regulations that apply for implementation as a series model, the Style Porsche Team manifests potential expressions of the future design philosophy: one example is the consistent enhancement of the light signature, which is both progressive and visionary in the way it points towards the future. The fundamental concept is reflective of the interplay between tradition and innovation: what would the dream of a sports car of Ferry Porsche might look like today?