Bavarian Motors hoists a brand new 1-Series to the rooftop of Zen Nightclub, Port-of-Spain, Trinidad.
Club ZEN is a virtual magnet for the 18-35 year old who has any night (and cash) to spare. What better place then to launch BMW's most youthful automobile aimed at today's young, vibrant and active sophisticates. But at Zen? How would it be done? BMW went through the (risk and) trouble of hoisting a brand new 1-Series hatchback all the way up to level 3 of the Zen nightclub! Now we knew why...
- Written by -Photography by Narend Sooknarine and Christian Cozier
- Category: Launches